What Is a Landing Page?

 

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Landing pages have specific benefits that set them apart from a business website and make them an effective lead generating and marketing tool.
Benefits of Landing pages.
1. Landing Pages Directly Support Your Business Goals.
2.Landing Pages Increase Conversions
3.Landing Pages Generate Data and Insights
4.Landing Pages Improve Paid Search Campaigns
5.Landing Pages Can Grow Your Email List
6.Landing Pages Increase Credibility

7.Landing Pages Improve Brand Awareness

Get Unbounce Landing pages Here

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